The Best Natural Shampoo (49+ Products Ranked!) (2024)

Table of Contents
Over the past four weeks, we researched 49+ of the most popular shampoos to find the safest choices for your family. The Dark Side of Conventional Shampoos Conventional Shampoos Can Cause Damage to Hair & Scalp Health Conventional Shampoos Can Have a Possible Impact On Your Overall Health Environmental Impact Animal Testing Why You Should Consider a Natural Shampoo Instead Ingredients of Concern in Conventional Shampoos SLS / SLES (Sodium Lauryl Sulfate, Sodium Lauryl Ether Sulfate). Silicones Parabens Fragrance Cocamidopropyl Betaine (CAPB) PEG (Polyethylene Glycol) Our Methodology Updated April 5th 2023: Best Odele Ingredients Puracy Ingredients Shea Moisture Ingredients Captain Blankenship Ingredients Desert Essence Ingredients Sudsatorium Ingredients Avalon Organics Ingredients Acure Ingredients Good Love Beauty and Planet Ingredients Pacifica Ingredients Auromere Ingredients Sukin Ingredients Innersense Ingredients Ethique Ingredients Rahua Ingredients Andalou Naturals Ingredients EVOLVh Ingredients John Masters Organics Ingredients Iffy Renpure Ingredients Zotos Professional Ingredients Rhyme & Reason Ingredients Not Your Mother's Ingredients Native Ingredients Earth Science Ingredients Derma E Ingredients Giovanni Ingredients Yes To Ingredients Bad Pantene Ingredients MONDAY Ingredients Maui Moisture Ingredients Suave Ingredients Dove Ingredients L’Oréal Paris Ingredients Michiru Ingredients Sun Bum Ingredients Garnier Ingredients Herbal Essences Ingredients OGX Ingredients Garnier Ingredients Shea Moisture Ingredients Carol's Daughter Ingredients Zotos Professional Ingredients Eva NYC Ingredients Kristin Ess Ingredients Function of Beauty Ingredients Saltair Ingredients Love Beauty and Planet Ingredients Live Clean Ingredients Common Problems You Might Face With Natural Shampoos Not Enough Lather Hair Feels More Greasy or Dry You Might Need To Try Multiple Natural Shampoos To Find Your Favorite Natural Shampoos Can Be More Expensive Tips for a Seamless Transition to Clean Shampoo 1. Take it One Step at a Time 2. Give Your Hair a Fresh Start 3. Discover Your Unique Haircare Recipe 4. Embrace the Journey with Patience and Positivity References

Over the past four weeks, we researched 49+ of the most popular shampoos to find the safest choices for your family.

Today we’ll be looking at:

  • The ingredients to be aware of in conventional shampoos.
  • Common problems people have when switching to natural shampoos.
  • Ratings for 20+ of the most popular clean shampoo brands.

Are you tired of using shampoos that damage your hair and pose potential risks to your health and the environment?

You’re not alone. Many people are turning to natural alternatives to care for their hair while promoting a healthier lifestyle and a cleaner planet.

At Better Goods, we’ve taken the guesswork out of finding the safest shampoos by analyzing the ingredients in over 49+ popular brands.

In this comprehensive guide, we’ll reveal the hidden dangers lurking in conventional shampoos, uncover the remarkable benefits of natural alternatives, and help you navigate the world of natural hair care to find the best products for your specific needs.

Say goodbye to harsh chemicals and hello to a healthier, happier hair care routine!

Want to jump straight to our list of recommended clean shampoos? Click here.

The Dark Side of Conventional Shampoos

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Conventional shampoos, though widely popular and easily accessible, often come with a hidden price.

Packed with harsh chemicals and synthetic ingredients, these seemingly harmless hair care products can wreak havoc on our hair, health, and the environment.

In this section, we’ll dive deep into the various issues surrounding using conventional shampoos and uncover the truth about their impact on hair and scalp health, overall well-being, and the world around us.

By understanding the potential consequences of these products, you’ll be better equipped to make informed choices that benefit your hair, your health, and the environment.

Let’s uncover the dark side of conventional shampoos and explore the advantages of embracing non-toxic alternatives.

Conventional Shampoos Can Cause Damage to Hair & Scalp Health

Most shampoos you’ll find on drugstore shelves are full of harsh ingredients like sulfates that can, over time, cause damage to your hair and scalp. Yes, these ingredients strip grease and dirt from the hair well, but this comes at a cost.

These harsh ingredients can lead to dry, brittle hair that’s more prone to breakage and split ends.

Furthermore, the harsh ingredients in conventional shampoos can cause scalp irritation, resulting in itchiness, redness, and even dandruff. Long-term use of such shampoos may also contribute to hair loss, as they weaken the hair shaft and disrupt the scalp’s natural balance.

Conventional Shampoos Can Have a Possible Impact On Your Overall Health

Conventional shampoos often contain a plethora of harmful ingredients, which not only impact the health of our hair and scalp, but also pose potential significant health risks.

For example:

Environmental Impact

The production and use of conventional shampoos also harm the environment. The chemicals in these products, such as sulfates and synthetic fragrances, end up in water sources which may harm aquatic life.

Furthermore, many shampoo bottles are made from non-recyclable plastics, contributing to the global plastic waste problem. Unfortunately, we have yet to develop a good alternative to plastic packaging, and most of the non-toxic shampoos we analyzed still come in plastic bottles.

Animal Testing

A major concern with many conventional shampoos is the practice of animal testing. Many popular brands still test their products on animals, causing unnecessary pain and suffering.

Conversely, many non-toxic shampoo brands are cruelty-free, meaning they don’t test their products or ingredients on animals.

By choosing non-toxic shampoos, you not only support your hair and health but also contribute to more ethical and cruelty-free practices in the personal care industry.

Why You Should Consider a Natural Shampoo Instead

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Switching to a natural shampoo can bring numerous benefits for your hair, health, and the environment. Let’s explore why you should use natural shampoo in your hair care routine.

  1. Improved hair and scalp health: Natural shampoos contain gentle, plant-based ingredients that cleanse your hair without stripping away its natural oils. This results in healthier, more hydrated, and less frizzy hair. In addition, natural shampoos can reduce scalp irritation and inflammation, promoting a balanced scalp environment and preventing issues such as dandruff and hair loss.
  2. Reduced exposure to harmful chemicals: By using natural shampoos, you can avoid exposing your hair and body to harmful chemicals found in conventional shampoos, such as sulfates, parabens, and synthetic fragrances. These chemicals can cause irritation, allergies, and even long-term health issues, such as hormone disruption and an increased risk of certain cancers.
  3. Environmentally friendly: Natural shampoos typically contain biodegradable ingredients that break down more quickly and easily in the environment, reducing pollution and minimizing harm to aquatic life. Additionally, many natural shampoo brands prioritize sustainable packaging, such as recyclable or biodegradable materials, reducing the plastic waste generated by personal care products.
  4. Cruelty-free and ethical choices: Many natural shampoo brands are committed to cruelty-free practices and do not test their products on animals. Choosing these brands supports more ethical and compassionate practices within the personal care industry.
  5. Long-term cost-effectiveness: Although natural shampoos can sometimes be more expensive upfront, the long-term benefits for your hair and health make them worthwhile. Using a high-quality natural shampoo may require fewer salon treatments or additional hair care products, ultimately saving you money in the long run.

Ingredients of Concern in Conventional Shampoos

When looking for a natural shampoo, these are the ingredients to look out for.

SLS / SLES (Sodium Lauryl Sulfate, Sodium Lauryl Ether Sulfate).

These are chemicals often used in cleaning products and soaps (including shampoo). They’re surfactants and responsible for the foaming action of conventional shampoos that you’re used to.

However, SLS and SLES can irritate the skin and eyes. These sulfates are very effective at removing sebum (grease) and dirt from the hair, but it comes at a cost. These ingredients are harsh on the hair and scalp and can dry it out and cause irritation over time, too.

Here are some facts about SLS/SLES:

  • SLES is formed from SLS and is less irritating than SLS, but it carries the risk of being contaminated with ethylene oxide and 1,4-dioxane, both potential carcinogens.
  • A large German study testing SLS as a contact allergen in 1600 patients found that 668 (41.8%) had an irritant reaction to the chemical.
  • In another smaller study that lasted three and a half months, seven volunteers experienced skin irritation when they regularly came into contact with SLS. However, once they stopped exposure to SLS, their skin irritation disappeared.
  • On top of this, studies have shown that SLS caused severe epidermal changes in animal lab studies and was also a possible cause of hair loss in high concentrations.
  • The American Academy of Dermatology recommends avoiding sulfates for people suffering from rosacea, eczema, contact dermatitis, or sensitive skin.

Allergic reactions to sulfates seem to be on the rise, which is another good reason to avoid them. Symptoms like skin redness, rashes, swelling, itchiness, and hives are tell-tale signs that you might be allergic to sulfates.

For all of these reasons, we recommend avoiding any shampoos that have SLS or SLES.

Silicones

If you’ve ever used a conventional shampoo and it left your hair feeling sleek, shiny, and healthier than ever before, silicones may be the reason. It’s true—they’re effective at making the hair feel nice, but this also comes at a cost.

First of all, silicone is derived from petrochemicals (chemicals made from oil), which may in itself be a good enough reason for you to choose to avoid them.

Silicones are also occlusives, which has shown to be a very beneficial treatment to prevent scar formation, but in shampoos they seal off the hair, trapping moisture which makes it feel more hydrated. The problem is that these silicones build up over time on the hair. Ironically, this can dry out the hair over time, as it becomes harder and harder to wash the silicones out of the hair.

In turn, the body can sometimes have one of two responses: getting dry and brittle because of the lack of moisture, or getting super greasy by producing more oil. The end result is hair that looks worse than ever, and it becomes a vicious cycle of using more products on the hair in an attempt to clean or revive it.

At Better Goods, we believe that It’s best to avoid shampoos with silicones altogether.

Parabens

Parabens are synthetic preservatives that can be found in all kinds of beauty and personal care products. Any product with water needs to have a preservative to avoid the risk of mold or other pathogens forming.

You’ve probably seen these listed on product labels as methyl-, butyl-, ethyl-, or Propylparaben.

They are commonly used as preservatives in cosmetics, can be absorbed through the skin, and have been linked to cancer, endocrine disruption, and reproductive toxicity.

Fragrance

Another common ingredient in conventional shampoos is fragrance. The problem with fragrance is that it’s almost always formulated with a long list of hidden ingredients, thanks to a pair of laws from the 60s and 70s that allow manufacturers to hide their fragrance ingredients as trade secrets. Due to pushback from consumers, in 2020, California passed the Fragrance and Flavors Right to Know Act SB312 which requires manufacturers to disclose whether they contain a chemical that has been linked to cancer or reproductive toxicity.

When you see “fragrance” or “parfum” on a product label, you need to know that this innocuous term is actually hiding a mysterious concoction of potentially toxic chemicals.

But wait, it gets worse.

Some fragrances can cause skin irritation, allergic reactions, and even migraines. And if that’s not enough, some fragrances contain phthalates, a group of chemicals that can be absorbed through skin. Phthalates are toxic plasticizing chemicals linked to hormonal imbalances, birth defects in animal studies, and a probable human carcinogen when exposed at high doses. Phthalates have been found in women’s urine after the use of phthalate-containing products.

Fragrance sensitivity is on the rise. Since these fragrances are often made up of a long list of mystery chemicals, it’s almost impossible for someone with an allergic reaction to find out what’s causing it.

Some brands use natural ingredients in their fragrance formulas, namely essential oils. If this is the case, there’s a good chance that the fragrance is safer to use and doesn’t contain phthalates, but essential oils can still cause allergic reactions.

Cocamidopropyl Betaine (CAPB)

Serves as both a cleanser and a foaming agent. This organic compound, derived from coconut oil, can be found in numerous clean shampoos that we analyzed.

However, CAPB has been known to cause skin irritation for some users. In 2004, The American Contact Dermatitis Society even named it “Allergen of the Year.” It’s important to note that it’s not the ingredient itself, but the residues of other chemicals used in its production that cause contact dermatitis. While pure CAPB shouldn’t pose a risk of irritation or dermatitis, it’s difficult to determine whether a product uses pure CAPB or not.

We don’t assign a negative rating to a product solely based on the inclusion of this ingredient, but we do highlight all products containing it, allowing you to make an informed decision.

PEG (Polyethylene Glycol)

The process of manufacturing PEGs can lead to contamination with ethylene oxide and 1,4-dioxane, which are potential human carcinogens. These contaminants may pose health risks to consumers. There was a recent study showing that ethylene oxide may not be the cancer risk it was once considered to be, but we believe that avoiding it is still the safer choice.

High-quality PEG ingredients don’t have this risk, but since we have no idea as end consumers whether this is the case, we recommend avoiding products with PEG ingredients.

Our Methodology

Updated April 5th 2023:

New brands analyzed (see below for full ratings):

  • Saltair
  • Function of Beauty
  • Kristen Ess
  • Eva NYC
  • Biotera
  • Carol’s Daughter
  • SheaMoisture
  • Garnier Whole Blends
  • Pantene Sulfate Free
  • OGX
  • Herbal Essences
  • Garnier Fructis
  • Suave
  • Love Beauty and Planet
  • Dove
  • Michiru
  • Sun Bum
  • Raw Sugar
  • Odele
  • Renpure
  • Pacifica
  • Puracy
  • Native
  • Not Your Mother’s
  • Monday
  • Maui Moisture
  • Rhyme & Reason
  • Biotera
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We researched the internet, online stores, and social media for the most popular clean and natural shampoos.

Each ingredient in every product was researched and analyzed for safety based on available public research. Where possible, sources for information are included.

Products are ranked from best to worst with an internal score based on the ingredient rankings.

Below is our list of natural shampoo ratings. They’re rated on this scale:

Best – These products are the best of the best. They contain great ingredients, are non-toxic and are often the best choice for our environment.

Good – These products are typically quite good, but don’t go above and beyond like our best choices.

Iffy – These products are typically okay, but have some issues that make us unable to give them a “Good” rating. Often times they contain ingredients or materials that are questionable.

Bad – These products typically have toxic ingredients or issues that make them dangerous or unsuitable to use. These products should typically be avoided.

Best

These shampoos are the best in the world of natural and organic shampoos. They’re free of harsh chemicals, contain organic ingredients, and any of them is a great choice.

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Odele

Clarifying Shampoo

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Price: $11.99 ($0.92 per oz)

This clarifying shampoo from Odele was reformulated in 2022 and now contains a great list of clean and natural ingredients. If you purchase this shampoo in-store, ensure the ingredient list matches the one we have listed below. If so, based on the ingredients alone, this is a good shampoo you can rely on.

Ingredients

  • Water,
  • Sodium C14-16 Olefin Sulfonate,
  • Cocamidopropyl Hydroxysultaine,
  • Dimethyl Lauramide/Myristamide,
  • Natural Fragrance*,
  • Pendant Amaranth Seed Extract (Amaranthus Caudatus Seed Extract),
  • Hydrolyzed Rice Protein,
  • Propanediol,
  • Polyquaternium-10,
  • Tetrasodium Glutamate Diacetate,
  • Sodium Methyl 2-Sulfolaurate,
  • Disodium 2-Sulfolaurate,
  • Hydroxypropyl Guar Hydroxypropyltrimonium Chloride,
  • Citric Acid,
  • Sodium Chloride,
  • Sodium Benzoate*,
  • Potassium Sorbate

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Puracy

Shampoo

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Price: $9.99 ($0.83 per oz)

Puracy’s shampoo features a carefully chosen list of ingredients and a completely transparent fragrance blend. It has a lovely scent from essential oils and works great for people with sensitive skin.

What’s more, the brand offers refills, making it a more eco-friendly choice. All in all, this is a fantastic clean shampoo that we’re happy to recommend.

Ingredients

  • Water,
  • Sodium Lauroamphoacetate,
  • Cocamidopropyl Hydroxysultaine,
  • Sodium Methyl Cocoyl Taurate,
  • Lauryl/Myristyl Glucoside,
  • Coco Glycinate,
  • Betaine,
  • Vegetable Glycerin,
  • Coco-Glucoside,
  • Glyceryl Oleate,
  • Coco-Caprylate/Caprate,
  • Diheptyl Succinate,
  • Capryloyl Glycerin/Sebacic Acid Copolymer,
  • Ivy Extract (Hedera Helix Extract),
  • Soapbark Wood Extract (Quillaja Saponaria Wood Extract),
  • Black Walnut Leaf Extract (Juglans Nigra Leaf Extract),
  • Matricaria Extract (Chamomilla Recutita Extract),
  • Ginseng Root Extract (Panax Ginseng Root Extract),
  • Squalane,
  • Essential Oil Blend (Bergamot),
  • Essential Oil Blend (Peppermint)*,
  • Essential Oil Blend (Eucalyptus)*,
  • Citric Acid,
  • Potassium Sorbate,
  • Himalayan Pink Sea Salt,
  • Sodium Chloride,
  • Tetrasodium Iminodisuccinate,
  • Sodium Benzoate*,
  • Gluconolactone

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Shea Moisture

Jamaican Black Castor Oil Shampoo

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Price: $11.99 ($0.75 per oz)

This shampoo from SheaMoisture contains a good, clean list of ingredients and comes in at a low price. For these reasons, we can recommend it.

Ingredients

  • Water,
  • Decyl Glucoside,
  • Sodium Lauroyl Lactylate,
  • Fragrance (Essential Oil Blend)*,
  • Vegetable Glycerin,
  • Hydrolyzed Rice Protein,
  • Panthenol,
  • Hydrolyzed Vegetable Protein PG-Propyl Silanetriol,
  • Guar Hydroxypropyltrimonium Chloride,
  • Organic Shea Butter (Butyrospermum Parkii Butter),
  • Castor Seed Oil (Ricinus Communis Seed Oil),
  • Peppermint Leaf Extract (Mentha Piperita Leaf Extract)*,
  • Buriti Fruit Oil (Mauritia Flexuosa Fruit Oil),
  • Hydrolyzed Keratin,
  • Tocopherol,
  • Aloe (Aloe Barbadensis Leaf Juice),
  • Vinegar,
  • Yeast Extract,
  • Niacin,
  • Clover Flower Extract (Trifolium Pratense Flower Extract),
  • Caprylhydroxamic Acid,
  • Caprylyl Glycol*,
  • Caramel

Potential irritants: 2*

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Captain Blankenship

Sea Shine Shampoo with Aloe and Sea Minerals

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This shampoo is made from mainly organic ingredients, none of which are on our list of ingredients to avoid. It has a light scent, from essential oils, and contains only two potential irritants, both of which are essential oils. For these reasons, we give it our top rating.

Ingredients

  • Organic Aloe (Aloe Barbadensis Leaf Juice),
  • Sodium Cocoyl Glutamate,
  • Water,
  • Decyl Glucoside,
  • Organic Glycerin,
  • Sodium Lauryl Glucose Carboxylate,
  • Citric Acid,
  • Coco-Glucoside,
  • Glyceryl Oleate,
  • Lauryl Glucoside,
  • Betaine,
  • Carrageenan,
  • Sodium Levulinate,
  • Sodium Salicylate,
  • Organic Lemongrass Oil (Cymbopogon Schoenanthus Oil)*,
  • Caprylyl/Capryl Glucoside,
  • Organic Lime Peel Oil (Citrus Aurantifolia Peel Oil)*,
  • Polyglyceryl-10 Laurate,
  • Sodium Anisate,
  • Babassu Oil Polyglyceryl-4 Esters,
  • Magnesium Sulfate,
  • Sea Salt,
  • Sodium Phytate,
  • Organic Seaweed Extract (Chondrus Crispus Extract),
  • Organic Bladderwrack/Seaweed Extract (Fucus Vesiculosus Extract),
  • Polyglyceryl-10 Oleate,
  • Organic Giant Kelp Extract (Macrocystis Pyrifera Extract),
  • Organic Spirulina Extract (Spirulina Maxima Extract),
  • Organic Rosemary Extract (Rosmarinus Officinalis Extract)

Potential irritants: 2*

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Desert Essence

Italian Red Grape Shampoo

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Price: $8.99 ($1.12 per oz)

Dessert Essence’s Italian Red Grape shampoo is one of the original clean shampoos, coming to market more than 15 years ago.

One downside to the shampoo is that it has undisclosed fragrance, which is reported to be natural. Other than that, the list of ingredients is clean and has only a few total ingredients that may be unsuitable for those with sensitive skin.

Ingredients

  • Aloe (Aloe Barbadensis Leaf Juice),
  • Organic Grape Seed Oil (Vitis Vinifera Seed Oil),
  • Sodium Coco-Sulfate,
  • Decyl Glucoside,
  • Coco-Glucoside,
  • Sodium Chloride,
  • Natural Fragrance*,
  • Glycerin,
  • Resveratrol,
  • Panthenol,
  • Organic Jojoba Seed Oil (Simmondsia Chinensis Seed Oil),
  • Organic Maca Root Extract (Lepidium Meyenii Root Extract),
  • Organic Yucca Cactus (Yucca Brevifolia Root Extract),
  • Organic Comfrey Extract (Symphytum Officinale Extract),
  • Organic Nettle Leaf Extract (Urtica Dioica Leaf Extract),
  • Organic Giant Kelp Extract (Macrocystis Pyrifera Extract),
  • Organic Willow Bark Extract (Salix Alba Bark Extract),
  • Citric Acid,
  • Benzyl Alcohol*,
  • Dehydroacetic Acid,
  • Limonene*,
  • Potassium Sorbate

Potential irritants: 3*

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Sudsatorium

Strawberry Fields Forever Shampoo

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Price: $31.50 ($1.86 per oz)

This shampoo has an excellent list of ethically-sourced vegan ingredients and a light strawberry scent that doesn’t linger. It also contains no ingredients that are known to be potential irritants, making it a safe choice for those with sensitive skin. For all of these reasons, this shampoo gets a top rating.

Ingredients

  • Organic Vanilla Pod and Organic Agave Nectar Infusion,
  • Organic Glycerin,
  • Coco-Glucoside,
  • Decyl Glucoside,
  • Sodium Cocoyl Isethionate,
  • Organic Strawberry Decoction,
  • Organic Sweet Orange Extract (Citrus Sinensis Extract),
  • Leuconostoc/Radish Root Ferment Filtrate,
  • Lactobacillus,
  • Coconut Extract (Cocos Nucifera Extract),
  • Sodium Chloride,
  • Sodium Citrate,
  • Sclerotium Gum,
  • Caprylhydroxamic Acid,
  • Glyceryl Caprylate,
  • Glycerin,
  • Sodium Gluconate,
  • Organic Vanilla Absolute (Vanilla Planifolia Extracts),
  • Organic Clary Sage Oil (Salvia Sclarea Oil),
  • Organic Lavender (Lavandula Angustifolia Flower Oil),
  • Organic Benzoin Resinoid (Styrax Tonkinensis),
  • Organic Beet Root Extract (Beta Vulgaris Root Extract),
  • Organic Elder Fruit Extract (Sambucus Nigra Fruit Extract)

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Avalon Organics

Thickening Biotin B-Complex Shampoo

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Price: $7.24 ($0.52 per oz)

This shampoo has a good list of natural ingredients, and none that give us concern. The main ingredient is organic aloe, and it has a very mild natural scent.

Note that although this brand is called Avalon Organics, not all of the ingredients in this shampoo are organic.

Ingredients

  • Organic Aloe (Aloe Barbadensis Leaf Juice),
  • Water,
  • Sodium Coco-Sulfate,
  • Sodium Laurylglucosides Hydroxypropylsulfonate,
  • Decyl Glucoside,
  • Organic Argan Oil (Argania Spinosa Kernel Oil),
  • Cedar Oil (Cedrus Atlantica Wood Oil),
  • Lime Peel Oil (Citrus Aurantifolia Oil),
  • Orange Peel Oil (Citrus Aurantium Dulcis Peel Oil)*,
  • Lemon Peel Oil (Citrus Limon Peel Oil)*,
  • Grapefruit Peel Oil (Citrus Paradisi Peel Oil),
  • Eucalyptus Leaf Oil (Eucalyptus Globulus Leaf Oil),
  • Organic Sunflower Seed Oil (Helianthus Annuus Seed Oil),
  • Red Cedar Wood Oil (Juniperus Virginiana Wood Oil),
  • Organic Babassu Oil (Orbignya Oleifera Oil),
  • Rosemary Oil (Rosmarinus Officinalis Oil),
  • Organic Jojoba Seed Oil (Simmondsia Chinensis Seed Oil),
  • Ginger Root Oil (Zingiber Officinale Root Oil),
  • Organic Oat Kernel Extract (Avena Sativa Kernel Extract),
  • Organic Calendula Flower Extract (Calendula Officinalis Flower Extract),
  • Organic Matricaria Extract (Chamomilla Recutita Extract),
  • Organic Quinoa Seed (Chenopodium Quinoa Seed),
  • Grapefruit Fruit Extract (Citrus Grandis Fruit Extract),
  • Organic Carrot Root Extract (Daucus Carota Sativa Root Extract),
  • Organic Avocado Extract (Persea Gratissima Extract),
  • Organic Raspberry Fruit Extract (Rubus Idaeus Fruit Extract),
  • Saw Palmetto Extract (Serenoa Serrulata Fruit Extract),
  • Organic Tomato Leaf/Stem/Fruit Extract (Solanum Lycopersicum Leaf/Stem/Fruit Extract),
  • Biotin,
  • Niacinamide,
  • Tocopheryl Acetate*,
  • Babassu Oil Polyglyceryl-4 Esters,
  • Beta-Caryophyllene,
  • Citric Acid,
  • Coco-Glucoside,
  • Organic Glycerin,
  • Glyceryl Oleate,
  • Organic Inulin,
  • Sodium Chloride,
  • Sodium Phytate,
  • Sodium Sulfate,
  • Alcohol,
  • Benzyl Alcohol*,
  • Potassium Sorbate,
  • Sodium Benzoate*,
  • Limonene*

Potential irritants: 6*

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Acure

Juice Cleanse Supergreens & Adaptogens Shampoo

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Price: $9.99 ($1.25 per oz)

This organic shampoo from Acure contains many ingredients, but they’re all clean. It contains a large number of essential oils, which can sometimes be irritating for those with sensitive skin.

It also comes in at a great price, and although it isn’t the cheapest shampoo we rated “good”, it comes highly recommended.

Ingredients

  • Water,
  • Organic Aloe (Aloe Barbadensis Leaf Juice),
  • Sodium Lauroyl Methyl Isethionate,
  • Cocamidopropyl Betaine*,
  • Betaine,
  • Glycerin,
  • Cocoglucosides Hydroxypropyltrimonium Chloride,
  • Ashwagandha Root Extract (Withania Somnifera Root Extract),
  • Sprulina Extract (Spirulina Maxima Extract),
  • Kale Leaf Extract (Brassica Oleracea Acephala Leaf Extract),
  • Spinach Extract (Spinacia Oleracea Extract),
  • Mushroom Extract (Ganoderma Lucidum Extract),
  • Cordyceps Sinensis Extract,
  • Holy Basil Leaf Extract (Ocimum Sanctum Leaf Extract),
  • Turmeric Extract (Curcuma Longa Extract),
  • Organic Blackberry Fruit Extract (Rubus Fruticosus Fruit Extract),
  • Organic Matricaria Extract (Chamomilla Recutita Extract),
  • Organic Acai Berry Fruit Extract (Euterpe Oleracea Extract),
  • Organic Rose Hip Fruit Extract (Rosa Canina Fruit Extract)*,
  • Organic Calendula Flower Extract (Calendula Officinalis Flower Extract),
  • Organic Rooibos Extract (Aspalathus Linearis Extract),
  • Organic Pomegranate Extract (Punica Granatum Extract),
  • Sweet Orange Extract (Citrus Sinensis Extract),
  • Jasmine Oil (Jasminum Officinale Oil)*,
  • Bladderwrack/Seaweed Extract (Fucus Vesiculosus Extract),
  • Black Pepper Oil (Piper Nigrum Oil),
  • Clove Bud Oil (Eugenia Caryophyllus Bud Oil)*,
  • Lemon Peel Oil (Citrus Limon Peel Oil)*,
  • Orange Peel Oil (Citrus Aurantium Dulcis Peel Oil)*,
  • Mandarin Peel Oil (Citrus Nobilis Peel Oil)*,
  • Peppermint Oil (Mentha Piperita Oil)*,
  • Camphor Wood Oil (Cinnamomum Camphora Oil),
  • Balsam Peru (Myroxylon Pereirae Oil),
  • Red Cedar Wood Oil (Juniperus Virginiana Wood Oil),
  • Lavandin Oil (Lavandula Hybrida Oil),
  • Vetiver Root Oil (Vetiveria Zizanoides Root Oil),
  • Cardamom Seed Oil (Elettaria Cardamomum Seed Oil),
  • Tonka Seed Bean Extract (Dipteryx Odorata Bean Extract),
  • West Indian Rosewood Bark Oil (Amyris Balsamifera Bark Oil),
  • Bulnesia Sarmientoi Wood Oil,
  • Java Almond Gum Oil (Canarium Commune Gum Oil),
  • Levulinic Acid,
  • Canarium Luzonicum Gum Nonvolatiles,
  • Sodium Levulinate,
  • Guar Hydroxypropyltrimonium Chloride,
  • Sodium Cocoyl Glutamate,
  • Sodium Methyl Cocoyl Taurate,
  • Potassium Sorbate,
  • Citric Acid,
  • Sodium Hydroxide*

Potential irritants: 8*

Good

These natural shampoos are also a good choice, but don’t quite go above and beyond like the shampoos we rated “best”.

Although the label of this product does have the catch-all term “fragrance”, we were surprised to see that the brand lists the full ingredient breakdown of the fragrance used. For this reason, we can give this shampoo a Good rating.

Ingredients

  • Water,
  • Cocamidopropyl Betaine*,
  • Sodium Chloride,
  • Sodium Lauroyl Isethionate,
  • Sodium Benzoate*,
  • Sodium Methyl Cocoyl Taurate,
  • Argan Oil (Argania Spinosa Kernel Oil),
  • Lavender (Lavandula Angustifolia Oil),
  • Coconut Oil (Cocos Nucifera Oil),
  • Fragrance,
  • Glycol Distearate,
  • Lauric Acid,
  • Citric Acid,
  • Stearamidopropyl Dimethylamine,
  • Potassium Sorbate,
  • PPG-9,
  • Citronellol*,
  • Coumarin*,
  • Limonene*,
  • Linalool*

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Pacifica

Rosemary Purify Invigorating Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (32)

The Best Natural Shampoo (49+ Products Ranked!) (33)

Price: $10 ($0.83 per oz)

Although this shampoo from Pacifica lists fragrance in its ingredients list, according to their website, its natural fragrance. The formulation does contain CAPB (cocamidopropyl Betaine) which is something to be aware of if you have sensitive skin. Besides that, this shampoo has a clean list of ingredients and a great price.

Ingredients

  • Water,
  • Cocamidopropyl Betaine*,
  • Sodium C14-16 Olefin Sulfonate,
  • Lauryl Glucoside,
  • Stearyl Citrate,
  • Glycerin,
  • Panthenol,
  • Rosemary Oil (Rosmarinus Officinalis Oil),
  • Hydrolyzed Soy Protein,
  • Elder Fruit Extract (Sambucus Nigra Fruit Extract),
  • Willow Bark Extract (Salix Alba Bark Extract),
  • Linden Extract (Tilia Cordata Extract),
  • Grape Seed Extract (Vitis Vinifera Seed Extract),
  • Lemon Balm Leaf Extract (Melissa Officinalis Leaf Extract),
  • Menthol,
  • Sprulina Extract (Spirulina Maxima Extract),
  • Peppermint Oil (Mentha Piperita Oil)*,
  • Guar Hydroxypropyltrimonium Chloride,
  • Ethylhexylglycerin*,
  • Potassium Sorbate,
  • Sodium Benzoate*,
  • Fragrance

The Best Natural Shampoo (49+ Products Ranked!) (34)

Auromere

Aloe Vera-Neem Ayurvedic Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (35)

The Best Natural Shampoo (49+ Products Ranked!) (36)

Price: $10.95 ($0.68 per oz)

This shampoo has a very simple list of ingredients, with Cocamidopropyl Betaine being the only iffy ingredient for its potential for causing contact dermatitis. However, this is a common ingredient in natural shampoos as an alternative to harsher sulfates and should only be a concern for those with very sensitive skin.

Ingredients

  • Water,
  • Neem Extract (Azadirachta Indica Extract),
  • Aloe (Aloe Barbadensis Leaf Juice),
  • Hibiscus Flowers,
  • Alpha Olefin Sulfonate,
  • Cocamidopropyl Betaine*,
  • Rose Ether,
  • Potassium Sorbate,
  • Lavender (Lavandula Angustifolia Oil)

Potential irritants: 1*

The Best Natural Shampoo (49+ Products Ranked!) (37)

Sukin

Natural Balance Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (38)

The Best Natural Shampoo (49+ Products Ranked!) (39)

Price: $9.99 ($0.59 per oz)

This natural shampoo from Sukin gets a rating of “Good”. It does contain a substantial number of potential irritants, most of which are essential oils, and should only be a concern for those with sensitive skin. It comes at a very affordable price, too.

Ingredients

  • Water,
  • Aloe (Aloe Barbadensis Leaf Juice),
  • Cocamidopropyl Betaine*,
  • Sodium Lauroyl Methyl Isethionate,
  • African Baobab Seed Oil (Adansonia Digitata Seed Oil),
  • Field Horsetail Leaf Extract (Equisetum Arvense Leaf Extract),
  • Burdock Extract (Arctium Lappa Extract),
  • Nettle Leaf Extract (Urtica Dioica Leaf Extract),
  • Tangerine Peel Oil (Citrus Tangerina Peel Oil)*,
  • Mandarin Peel Oil (Citrus Nobilis Peel Oil)*,
  • Lavender (Lavandula Angustifolia Oil),
  • Vanillin,
  • Tocopherol,
  • Glycerin,
  • Polyquaternium-10,
  • Sodium Chloride,
  • Tetrasodium Glutamate Diacetate,
  • Citric Acid,
  • Phenoxyethanol*,
  • Benzyl Alcohol*,
  • Limonene*,
  • Linalool*

Potential irritants: 7*

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Innersense

Color Awakening Hairbath

The Best Natural Shampoo (49+ Products Ranked!) (41)

The Best Natural Shampoo (49+ Products Ranked!) (42)

Price: $28 ($2.8 per oz)

The only ingredient on our iffy list is sodium benzoate, which is a preservative and generally shouldn’t be a concern. Other than that, there are no other ingredients of concern, and we give this product a rating of “Good”.

Ingredients

  • Water,
  • Cocamidopropyl Hydroxysultaine,
  • Sodium Cocoyl Isethionate,
  • Glycerin,
  • Caprylyl Glucoside,
  • Sodium Chloride,
  • Sodium Lauroyl Methyl Isethionate,
  • Trisodium Ethylenediamine Disuccinate,
  • Orange Peel Oil (Citrus Aurantium Dulcis Peel Oil)*,
  • Organic Lemon Peel Oil (Citrus Limon Peel Oil)*,
  • Eucalyptus Leaf Oil (Eucalyptus Globulus Leaf Oil),
  • Hydroxypropyltrimonium Honey,
  • Sorbic Acid,
  • Hydrolyzed Quinoa,
  • Hydrolyzed Rice Protein,
  • Guar Hydroxypropyltrimonium Chloride,
  • Potassium Sorbate,
  • Benzyl Alcohol*,
  • Dehydroacetic Acid,
  • Sodium Benzoate*,
  • Citric Acid,
  • Sweet Orange Oil (Citrus Sinensis Oil)*,
  • Organic Avocado Oil (Persea Gratissima Oil),
  • Organic Shea Butter (Butyrospermum Parkii Butter),
  • Organic Pumpkin Seed Oil (Cucurbita Pepo Seed Oil),
  • Rice Bran Oil (Oryza Sativa Bran Oil),
  • Green or White Tea Leaf Extract (Camellia Sinensis Leaf Extract),
  • Cucumber (Cucumis Sativus Fruit Extract),
  • Avocado Extract (Persea Gratissima Fruit Extract),
  • Mango Fruit Extract (Mangifera Indica Fruit Extract),
  • Coconut Acid,
  • Sodium Isethionate

Potential irritants: 5*

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Ethique

Frizz Wrangler Solid Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (44)

The Best Natural Shampoo (49+ Products Ranked!) (45)

Price: $15 ($3.87 per oz)

This solid shampoo contains behentrimonium methosulfate, which receives an “iffy” rating because it was found to have potential reproductive impacts in animal studies. However, since this is a shampoo, this should not be a concern.

This shampoo also contains undisclosed natural fragrance, which can be a concern if you have sensitive skin. All factors considered, this shampoo receives a “Good” rating.

Ingredients

  • Sodium Cocoyl Isethionate,
  • Coconut Butter (Cocos Nucifera Butter),
  • Decyl Glucoside,
  • Sodium Coco-Sulfate,
  • Stearic Acid,
  • Behentrimonium Methosulfate*,
  • Cocoa Butter (Theobroma Cacao Butter),
  • Cetyl Alcohol,
  • Stearyl Alcohol,
  • Natural Fragrance*,
  • Lactic Acid*,
  • Citral*,
  • Limonene*,
  • Linalool*

Potential irritants: 6*

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Rahua

Hydration Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (47)

The Best Natural Shampoo (49+ Products Ranked!) (48)

Price: $34 ($3.66 per oz)

This shampoo does contain undisclosed natural fragrance, and we would prefer transparency with all ingredients. That issue aside, the product contains a good list of ingredients and you can feel safe using it.

Ingredients

  • Water,
  • Herbal Infusion (Organic Mango Extract, Organic Passionfruit Extract, Organic Aloe Extract, Organic Green Tea Extract),
  • Sodium Cocoyl Isethionate,
  • Coco-Betaine*,
  • Sodium Methyl Cocoyl Taurate,
  • Sodium Cocoyl Glutamate,
  • Disodium Cocoyl Glutamate,
  • Sodium Chloride,
  • Vegetable Glycerin,
  • Rahua Oil (Oenocarpus Bataua Oil),
  • Sacha Inchi Oil (Plukenetia Volubilis Oil),
  • Sucrose,
  • Hydrolyzed Quinoa Protein,
  • Buriti Fruit Oil (Mauritia Flexuosa Fruit Oil),
  • Kaolin Clay,
  • Natural Fragrance*,
  • Citronella Oil (Cymbopogon Nardus Oil),
  • Lactic Acid*,
  • Hydroxyethylcellulose,
  • Glycine,
  • Coco-Caprylate/Caprate,
  • Xanthan Gum,
  • L-arginine,
  • Potassium Sorbate,
  • Guar Hydroxypropyltrimonium Chloride

Potential irritants: 3*

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Andalou Naturals

Argan Oil & Shea Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (50)

The Best Natural Shampoo (49+ Products Ranked!) (51)

Price: $9.99 ($0.87 per oz)

Andalou Naturals’ Argan Oil & Shea Shampoo has a clean list of organic ingredients and is scented with essential oils. It also comes in at a great price, making it a great budget purchase for a clean and natural shampoo.

Ingredients

  • Organic Aloe (Aloe Barbadensis Leaf Juice),
  • Water,
  • Cocamidopropyl Betaine*,
  • Sodium Lauroyl Methyl Isethionate,
  • Sodium Methyl 2-Sulfolaurate,
  • Disodium 2-Sulfolaurate,
  • Vegetable Glycerin,
  • Fruit Stem Cells (Malus Domestica, Solar Vitis),
  • Organic BioActive Berry Complex,
  • Organic Argan Oil (Argania Spinosa Kernel Oil),
  • Arginine,
  • Threonine,
  • Serine,
  • Hydrolyzed Rice Protein,
  • Organic Avocado Oil (Persea Gratissima Oil),
  • Lauryl Glucoside,
  • Stearyl Citrate,
  • Panthenol,
  • Organic Shea Butter (Butyrospermum Parkii Butter),
  • Organic Cocoa Butter (Theobroma Cacao Butter),
  • Organic Rooibos Extract (Aspalathus Linearis Extract),
  • Organic Green or White Tea Extract (Camellia Sinensis Tea Leaf Extract),
  • Tocopherol,
  • Allantoin,
  • Guar Gum (Cyamopsis Tetragonoloba Gum),
  • Sodium PCA,
  • Lactic Acid*,
  • Sodium Benzoate*,
  • Potassium Sorbate,
  • Vanilla Isolates,
  • Organic Orange Peel Oil (Citrus Aurantium Dulcis Peel Oil)*

Potential irritants: 4*

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EVOLVh

UltraShine Moisture Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (53)

The Best Natural Shampoo (49+ Products Ranked!) (54)

Price: $26 ($3.06 per oz)

This natural shampoo has a clean list of ingredients, fragranced with essential oils and having a pleasant lemon scent. For its clean list of ingredients, we give it a Good rating.

The ingredient comfrey is on our list of iffy ingredients, but is not a concern in a shampoo, because comfrey is only toxic if ingested.

Ingredients

  • Water,
  • Decyl Glucoside,
  • Disodium Lauryl Sulfosuccinate,
  • Cocamidopropyl Betaine*,
  • Lauryl Glucoside,
  • Coco-Glucoside,
  • Seaweed Extract,
  • Organic Lime Peel Oil (Citrus Aurantifolia Peel Oil)*,
  • Organic Lecithin,
  • Organic Sunflower Seed Oil (Helianthus Annuus Seed Oil),
  • Organic Soybean Seed Extract (Glycine Soja Extract),
  • Organic Safflower Seed Oil (Carthamus Tinctorius Seed Oil),
  • Soy Amino Acids,
  • Vitamin C from Organic Rosehip Oil (Rosa Mosqueta Hip Oil),
  • Wild Pansy Extract (Viola Tricolor Extract),
  • Sweet Clover Extract (Melilotus Offincialis Extract),
  • Apricot Fruit Extract (Prunus Armeniaca Fruit Extract),
  • Ivy Extract (Hedera Helix Extract),
  • Comfrey Extract (Symphytum Officinale Extract),
  • Matricaria Extract (Chamomilla Recutita Extract),
  • Organic Willow Bark Extract (Salix Alba Bark Extract),
  • Camellia Leaf Extract (Camellia Oleifera Leaf Extract),
  • Organic Cupuacu Butter (Theobroma Grandiflorum Butter),
  • Grape Seed Oil (Vitis Vinifera Seed Oil),
  • Watercress Flower/Leaf Extract (Nasturtium Officinale Extract),
  • Nectarine Fruit Extract (Prunus Percisa Nectarina Extract),
  • Passionfruit Extract (Passiflora Incarnata Fruit Extract),
  • Grapefruit Peel OIl (Citrus Grandis Peel Oil),
  • Organic Dehydroacetic Acid,
  • Organic Benzyl Alcohol*

Potential irritants: 2*

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John Masters Organics

Scalp Stimulating Shampoo with Spearmint and Meadowsweet

The Best Natural Shampoo (49+ Products Ranked!) (56)

The Best Natural Shampoo (49+ Products Ranked!) (57)

Price: $24 ($3 per oz)

Peppermint oil is rated iffy because it acts as a penetration enhancer, causing other ingredients to more easily absorb into the skin. However, in a product that otherwise has clean ingredients, this is not a concern.

Ingredients

  • Organic Aloe (Aloe Barbadensis Leaf Juice),
  • Cocamidopropyl Betaine*,
  • Sodium Lauroyl Methyl Isethionate,
  • Glycerin,
  • Water,
  • Sodium Levulinate,
  • Organic Spearmint Oil (Mentha Viridis Leaf Oil),
  • Organic Meadowsweet Flower Extract (Spiraea Ulmaria Flower Extract),
  • Organic Peppermint Oil (Mentha Piperita Oil)*,
  • Star Anise Oil (Illicium Verum Oil),
  • Clove Leaf Oil (Eugenia Caryophyllus Leaf Oil)*,
  • Wild Mint Oil (Mentha Arvensis Oil),
  • Organic Wintergreen Oil (Gaultheria Procumbens Leaf Oil),
  • Celery Seed Extract (Apium Graveolens Seed Extract),
  • Lactobacillus/Punica Granatum Fruit Ferment Extract,
  • Tabasco Pepper Fruit Extract (Capsicum Frutescens Fruit Extract),
  • Sweet Almond Oil (Prunus Amygdalus Dulcis Oil)*,
  • Smithsonite Extract,
  • Eucalyptus Leaf Oil (Eucalyptus Globulus Leaf Oil),
  • Organic Sunflower Seed Oil (Helianthus Annuus Seed Oil),
  • Evening Primrose Oil (Oenothera Biennis Oil),
  • Organic Jojoba Seed Oil (Simmondsia Chinensis Seed Oil),
  • Linseed Oil (Linum Usitatissimum Seed Oil),
  • Tocopheryl Acetate*,
  • Panthenol,
  • Spearmint Oil (Mentha Viridis Leaf Oil),
  • Peppermint Oil (Mentha Piperita Oil)*,
  • Wintergreen Oil (Gaultheria Procumbens Leaf Oil),
  • Hydrolyzed Soy Protein,
  • Decyl Glucoside,
  • Sodium Phytate,
  • Sodium PCA,
  • Caprylic/Capric Triglyceride,
  • Caramel,
  • Potassium Sorbate,
  • Sodium Benzoate*,
  • Citric Acid,
  • Limonene*

Potential irritants: 5*

Iffy

A total of 9 of the natural shampoos we looked at received an iffy rating. These shampoos have issues that make us unable to recommend them.

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Renpure

Refreshing Moisture Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (59)

The Best Natural Shampoo (49+ Products Ranked!) (60)

Price: $13.47 ($0.84 per oz)

Although this shampoo comes in a nice green bottle and Renpure advertises itself as a clean brand, there are a few ingredients in this shampoo that give us pause.

Firstly, it has undisclosed fragrance. Their website has a FAQ section that discusses “What are the fragrances composed of?”, but it essentially answers that they won’t tell you.

Along with Polysorbate 20 and a PEG ingredient, we cannot recommend this greenwashing shampoo.

Ingredients

  • Water,
  • Cocamidopropyl Betaine*,
  • Sodium Lauroyl Sarcosinate,
  • Lauryl Glucoside,
  • Decyl Glucoside,
  • Sodium Lauroyl Lactylate,
  • PEG-120 Methyl Glucose Dioleate,
  • Methyl Gluceth-10,
  • Tea Tree Leaf Oil (Melaleuca Alternifolia Leaf Oil)*,
  • Lemon Balm Leaf Extract (Melissa Officinalis Leaf Extract),
  • Sage Leaf Extract (Salvia Officinalis Leaf Extract),
  • Glycerin,
  • Silicone Quaternium-17,
  • Polyquaternium-10,
  • Polysorbate 20,
  • Citric Acid,
  • Phenethyl Alcohol,
  • Caprylyl Glycol*,
  • Phenoxyethanol*,
  • Ethylhexylglycerin*,
  • Fragrance

The Best Natural Shampoo (49+ Products Ranked!) (61)

Zotos Professional

Biotera Ultra Thick & Full Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (62)

The Best Natural Shampoo (49+ Products Ranked!) (63)

Price: $12.35 ($0.81 per oz)

This shampoo has several ingredients we recommend avoiding, therefore we recommend avoiding the product altogether.

Ingredients

  • Water,
  • Sodium C14-16 Olefin Sulfonate,
  • Cocamidopropyl Hydroxysultaine,
  • Disodium Laureth Sulfosuccinate,
  • Sodium Benzoate*,
  • Glycol Distearate,
  • Citric Acid,
  • Fragrance,
  • Cetrimonium Chloride*,
  • Laureth-4,
  • Ammonium Chloride,
  • Polyquaternium-67,
  • Cocamidopropyl Betaine*,
  • Sodium Gluconate,
  • Silicone Quaternium-16,
  • Coconut Oil (Cocos Nucifera Oil),
  • Propylene Glycol*,
  • Undeceth-11,
  • Coconut Extract (Cocos Nucifera Extract),
  • Butyloctanol,
  • Benzoic Acid,
  • Undeceth-5,
  • Arabian Coffee Leaf/Seed Extract (Coffea Arabica Leaf/Seed Extract),
  • Sodium Acetate,
  • Lactobacillus Ferment,
  • Sodium Chloride,
  • Marula Seed Oil (Sclerocarya Birrea Seed Oil),
  • Shea Butter (Butyrospermum Parkii Butter),
  • Ginseng Root Extract (Panax Ginseng Root Extract),
  • Isopropyl Alcohol,
  • Limonene*,
  • Coumarin*

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Rhyme & Reason

Repair & Restore Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (65)

The Best Natural Shampoo (49+ Products Ranked!) (66)

Price: $8.99 ($0.75 per oz)

Rhyme & Reason’s shampoo has a few ingredients that we’d advise against using. With a couple of PEG components and an unspecified fragrance, we recommend choosing a different shampoo from the better options on our list.

Ingredients

  • Water,
  • Sodium Laurylglucosides Hydroxypropylsulfonate,
  • Cocamidopropyl Betaine*,
  • Sodium Methyl Cocoyl Taurate,
  • Sodium Chloride,
  • Betaine,
  • Argan Oil (Argania Spinosa Kernel Oil),
  • Prickly Pear Seed Oil (Opuntia Ficus-Indica Seed Oil),
  • Wheat Amino Acids,
  • Panthenol,
  • Phenoxyethanol*,
  • PEG-90 Glyceryl Isostearate,
  • PEG-40 Hydrogenated Castor Oil,
  • Benzyl Alcohol*,
  • Cocamidopropyl Pg-Dimonium Chloride Phosphate,
  • Trisodium Ethylenediamine Disuccinate,
  • Guar Hydroxypropyltrimonium Chloride,
  • Fragrance,
  • Laureth-2,
  • Sodium Hydroxide*,
  • Citric Acid,
  • Glycerin,
  • Coconut Acid,
  • Sodium Methyltaurate,
  • Leuconostoc/Radish Root Ferment Filtrate

The Best Natural Shampoo (49+ Products Ranked!) (67)

Not Your Mother's

Matcha Green Tea & Wild Apple Blossom Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (68)

Because this shampoo contains undisclosed fragrance along with PEG-120 Methyl Glucose Dioleate, we can’t recommend it.

Ingredients

  • Water,
  • Sodium Lauroyl Methyl Isethionate,
  • Cocamidopropyl Hydroxysultaine,
  • Sodium Cocoyl Isethionate,
  • Fragrance,
  • Phenoxyethanol*,
  • Ethylhexylglycerin*,
  • Green or White Tea Leaf Extract (Camellia Sinensis Leaf Extract),
  • Apple Extract (Malus Domestica Extract),
  • Leuconostoc/Radish Root Ferment Filtrate,
  • PEG-120 Methyl Glucose Dioleate,
  • Polyquaternium-10,
  • Citric Acid

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Native

Moisturizing Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (71)

The Best Natural Shampoo (49+ Products Ranked!) (72)

Price: $10 ($0.61 per oz)

Native’s shampoo has a short list of ingredients, but it, unfortunately, falls flat when we get to the end.

The inclusion of undisclosed fragrance makes us unable to recommend it. While the brand claims that they use a blend of natural and safe synthetics in their fragrance formulations, we can’t recommend it due to the lack of transparency.

Ingredients

  • Water,
  • Sodium Citrate,
  • Polyquaternium-10,
  • Sodium Cocoyl Isethionate,
  • Lauramidopropyl Betaine,
  • Citric Acid,
  • Sodium Lauroyl Sarcosinate,
  • Sodium Benzoate*,
  • Sodium Salicylate,
  • Fragrance

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Earth Science

Olive & Avocado Super Concentrated Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (74)

The Best Natural Shampoo (49+ Products Ranked!) (75)

Price: $10.99 ($1.83 per oz)

This shampoo has undisclosed fragrance, but the brand claims that it is “natural fruit-blossom fragrance”. However, because we can’t verify this, we have to give it a rating of “Iffy”.

Ingredients

  • Water,
  • Sodium Cocoyl Isethionate,
  • Cocamidopropyl Betaine*,
  • Sodium Methyl Cocoyl Taurate,
  • Cocamidopropyl Hydroxysultaine,
  • Glycerin,
  • Argan Oil (Argania Spinosa Kernel Oil),
  • Shea Butter (Butyrospermum Parkii Butter),
  • Coconut Oil (Cocos Nucifera Oil),
  • Aloe (Aloe Barbadensis Leaf Juice),
  • Hydrolyzed Silk,
  • Avocado Oil (Persea Gratissima Oil),
  • Olive Oil (Olea Europaea Fruit Oil),
  • Glyceryl Caprylate,
  • Glyceryl Undecylenate,
  • Glycol Distearate,
  • Potassium Sorbate,
  • Hydroxyethylcellulose,
  • Citric Acid,
  • Fragrance

Potential irritants: 1*

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Derma E

Therapeutic Mint & Herbal Blend Thickening Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (77)

The Best Natural Shampoo (49+ Products Ranked!) (78)

Price: $9.99 ($1 per oz)

This shampoo contains polysorbate-20, which has the potential of being contaminated with 1,4-dioxane and ethylene oxide, both of which are possible human carcinogens. For this reason, we give this product a rating of “iffy”.

Ingredients

  • Water,
  • Sodium Methyl Cocoyl Taurate,
  • Cocamidopropyl Hydroxysultaine,
  • Glycerin,
  • Cocamidopropyl Betaine*,
  • Glyceryl Laurate*,
  • Polysorbate 20,
  • Matricaria Extract (Chamomilla Recutita Extract),
  • Panthenol,
  • Sea Salt,
  • Menthol,
  • Menthone Glycerin Acetal,
  • Eucalyptus Leaf Oil (Eucalyptus Globulus Leaf Oil),
  • Bakuchiol,
  • Tea Tree Leaf Oil (Melaleuca Alternifolia Leaf Oil)*,
  • Peppermint Oil (Mentha Piperita Oil)*,
  • Spearmint Oil (Mentha Viridis Leaf Oil),
  • Sodium Hyaluronate,
  • Sodium PCA,
  • Vegetable Collagen,
  • Aloe (Aloe Barbadensis Leaf Juice),
  • Tocopheryl Acetate*,
  • Phenoxyethanol*,
  • Ethylhexylglycerin*

Potential irritants: 6*

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Giovanni

Smooth as Silk Deep Moisture Shampoo

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The Best Natural Shampoo (49+ Products Ranked!) (81)

Price: $9.99 ($1.18 per oz)

The main reason why we can’t recommend this shampoo is because it contains polysorbate-20, which can be contaminated with 1,4-dioxane and ethylene oxide, both thought to be carcinogens.

Ingredients

  • Water,
  • Sodium Lauroyl Sarcosinate,
  • Cocamidopropyl Betaine*,
  • Sodium Cocoamphoacetate,
  • Lauryl Glucoside,
  • Decyl Glucoside,
  • Sodium Cocoyl Glutamate,
  • Sodium Lauryl Glucose Carboxylate,
  • Glycerin,
  • Apple Extract (Pyrus Malus Extract),
  • Organic Aloe (Aloe Barbadensis Leaf Juice),
  • Organic Matricaria Extract (Chamomilla Recutita Extract),
  • Organic Orange Fruit Extract (Citrus Aurantium Dulcis Fruit Extract),
  • Organic Grapefruit Fruit Extract (Citrus Grandis Fruit Extract),
  • Organic Lemongrass Extract (Cymbopogon Schoenanthus Extract),
  • Organic Purple Coneflower Extract (Echinacea Purpurea Extract),
  • Organic Soybean Seed Extract (Glycine Soja Extract),
  • Organic Lavender (Lavandula Angustifolia Flower Oil),
  • Organic Rosemary Extract (Rosmarinus Officinalis Extract),
  • Organic Giant Kelp Extract (Macrocystis Pyrifera Extract),
  • Organic Mango Fruit Extract (Mangifera Indica Fruit Extract),
  • Organic Willow Bark Extract (Salix Alba Bark Extract),
  • Xanthan Gum,
  • Glycol Distearate,
  • Panthenol,
  • Citric Acid,
  • Polysorbate 20,
  • Potassium Sorbate,
  • Phenoxyethanol*,
  • Natural Fragrance*

Potential irritants: 3*

The Best Natural Shampoo (49+ Products Ranked!) (82)

Yes To

Tea Tree Scalp Relief Soothing Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (83)

The Best Natural Shampoo (49+ Products Ranked!) (84)

Price: $7.99 ($0.67 per oz)

This shampoo from Yes To has a generally good list of ingredients. However, it contains undisclosed fragrance. We were unable to determine if the fragrance is natural or not, and because we can’t get any information on it, we have to give it an iffy rating.

Ingredients

  • Water,
  • Sodium Coco-Sulfate,
  • Cocamidopropyl Betaine*,
  • Glycerin,
  • Glyceryl Oleate,
  • Coco-Glucoside,
  • Glyceryl Caprylate,
  • Tea Tree Leaf Oil (Melaleuca Alternifolia Leaf Oil)*,
  • Sage Oil (Salvia Officinalis Oil),
  • Menthol,
  • Lemon Peel Oil (Citrus Limon Peel Oil)*,
  • Carrot Seed Oil (Daucus Carota Sativa Seed Oil),
  • Sweet Potato Root Extract (Ipomoea Batatas Root Extract),
  • Candlenut Seed Oil (Aleurites Moluccanus Seed Oil),
  • Cypress Leaf/Stem Oil (Cupressus Sempervirens Leaf/Stem Oil),
  • Sodium Chloride,
  • Tetrasodium Glutamate Diacetate,
  • Sodium Benzoate*,
  • Potassium Sorbate,
  • Citric Acid,
  • Salicylic Acid*,
  • Glyceryl Undecylenate,
  • Caprylyl Glycol*,
  • Sorbic Acid,
  • Fragrance,
  • Phenoxyethanol*,
  • Linalool*

Potential irritants: 8*

Bad

18 of the natural shampoos we looked at received a “bad” rating because they contain ingredients we definitely recommend avoiding.

The Best Natural Shampoo (49+ Products Ranked!) (85)

Pantene

Miracle Moisture Boost with Rose Water

The Best Natural Shampoo (49+ Products Ranked!) (86)

The Best Natural Shampoo (49+ Products Ranked!) (87)

Price: $8.99 ($0.94 per oz)

Because this shampoo from Pantene has chemical fragrance, we can’t recommend it.

Ingredients

  • Water,
  • Lauramidopropyl Betaine,
  • Sodium Cocoyl Isethionate,
  • Sodium Lauroyl Sarcosinate,
  • Sodium Citrate,
  • Citric Acid,
  • Fragrance,
  • Sodium Benzoate*,
  • Sodium Salicylate,
  • Dimethiconol,
  • Polyquaternium-10,
  • Tetrasodium EDTA,
  • Panthenol,
  • Panthenyl Ethyl Ether,
  • Histidine,
  • Rose Flower Extract (Rosa Gallica Flower Extract)

The Best Natural Shampoo (49+ Products Ranked!) (88)

MONDAY

Moisture Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (89)

The Best Natural Shampoo (49+ Products Ranked!) (90)

Price: $7.49 ($0.62 per oz)

Monday’s shampoo might look cute, but the fact that they use undisclosed fragrance makes us unable to recommend it.

Ingredients

  • Water,
  • Cocamidopropyl Betaine*,
  • Disodium Laureth Sulfosuccinate,
  • Sodium Cocoyl Isethionate,
  • Sodium Chloride,
  • Hydrolyzed Rice Protein,
  • Shea Butter (Butyrospermum Parkii Butter),
  • Coconut Oil (Cocos Nucifera Oil),
  • Tocopheryl Acetate*,
  • Citric Acid,
  • Coco-Glucoside,
  • Sodium Lauroyl Sarcosinate,
  • Hydroxypropyl Guar Hydroxypropyltrimonium Chloride,
  • Glyceryl Oleate,
  • Polyquaternium-7,
  • Polyquaternium-10,
  • Polyquaternium-11,
  • Acrylates Copolymer,
  • Phenoxyethanol*,
  • Cocamide MIPA,
  • Sodium Benzoate*,
  • Glycol Distearate,
  • Benzyl Alcohol*,
  • Ethylhexylglycerin*,
  • Glycol Stearate,
  • Sodium Sulfite,
  • Hexyl Cinnamal,
  • Linalool*,
  • Fragrance

The Best Natural Shampoo (49+ Products Ranked!) (91)

Maui Moisture

Nourish & Moisture + Coconut Milk Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (92)

The Best Natural Shampoo (49+ Products Ranked!) (93)

Price: $7.34 ($0.56 per oz)

Maui Moisture’s shampoo contains undisclosed fragrance, so we can’t recommend it.

Ingredients

  • Aloe (Aloe Barbadensis Leaf Juice),
  • Water,
  • Sodium C14-16 Olefin Sulfonate,
  • Cocamidopropyl Betaine*,
  • PPG-2 Hydroxyethyl Coco/Isostearamide,
  • Glycol Distearate,
  • Coconut Water (Cocos Nucifera Water),
  • Coconut Extract (Cocos Nucifera Extract),
  • Guave Seed Oil (Psidium Guajava Seed Oil),
  • Mango Seed Butter (Mangifera Indica Seed Butter),
  • Polyquaternium-10,
  • Sodium Cocoyl Isethionate,
  • Cocamidopropyl Hydroxysultaine,
  • PEG-120 Methyl Glucose Dioleate,
  • Guar Hydroxypropyltrimonium Chloride,
  • Methyl Gluceth-10,
  • Sodium Chloride,
  • Tapioca Starch,
  • Propylene Glycol*,
  • Diazolidinyl Urea,
  • Iodopropynyl Butylcarbamate,
  • Fragrance

The Best Natural Shampoo (49+ Products Ranked!) (94)

Suave

Almond & Shea Butter Moisturizing Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (95)

The Best Natural Shampoo (49+ Products Ranked!) (96)

Price: $4.99 ($0.18 per oz)

With Sodium Laureth Sulfate, undisclosed fragrance and several other ingredients on our iffy list, we recommend avoiding this shampoo from Suave (despite the green bottle).

Ingredients

  • Water,
  • Sodium Laureth Sulfate,
  • Cocamidopropyl Betaine*,
  • Sodium Chloride,
  • Glycerin,
  • Dimethiconol,
  • Citric Acid,
  • Fragrance,
  • Sodium Benzoate*,
  • Carbomer,
  • Guar Hydroxypropyltrimonium Chloride,
  • TEA-Dodecylbenzenesulfonate,
  • PPG-9,
  • Disodium EDTA,
  • PEG-45M,
  • Bitter Almond Kernel Oil (Prunus Amygdalus Amara Kernel Oil),
  • Shea Butter (Butyrospermum Parkii Butter),
  • Sweet Almond Extract (Prunus Amygdalus Dulcis Fruit Extract),
  • Hexyl Cinnamal,
  • Limonene*,
  • Mica,
  • Titanium Dioxide (CI 77891)

The Best Natural Shampoo (49+ Products Ranked!) (97)

Dove

RE+AL Bio-Mimetic Repair Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (98)

The Best Natural Shampoo (49+ Products Ranked!) (99)

Price: $7.99 ($0.8 per oz)

Although this shampoo from Dove comes in a green bottle, don’t be fooled. This shampoo has undisclosed chemical fragrance, and we, therefore, cannot recommend it.

Ingredients

  • Water,
  • Cocamidopropyl Betaine*,
  • Sodium Methyl Cocoyl Taurate,
  • Sodium Chloride,
  • Sodium Gluconate,
  • Fragrance,
  • Citric Acid,
  • Sodium Benzoate*,
  • Coconut Acid,
  • PPG-9,
  • Guar Hydroxypropyltrimonium Chloride,
  • Stearamidopropyl Dimethylamine,
  • Potassium Sorbate,
  • Coconut Oil (Cocos Nucifera Oil),
  • Apricot Kernel Oil (Prunus Armeniaca Kernel Oil),
  • Sh-polypeptide-121,
  • Moringa Seed Oil (Moringa Oleifera Seed Oil),
  • Lentil Seed Extract (Lens Esculenta Seed Extract),
  • Hydrolyzed Cicer Seed Extract,
  • Quinoa Seed Extract (Chenopodium Quinoa Seed Extract),
  • Hexyl Cinnamal,
  • Limonene*,
  • Linalool*

The Best Natural Shampoo (49+ Products Ranked!) (100)

L’Oréal Paris

Sulfate-Free Simply Clean Shampoo with Essential Oil

The Best Natural Shampoo (49+ Products Ranked!) (101)

The Best Natural Shampoo (49+ Products Ranked!) (102)

Price: $9.99 ($1.18 per oz)

L’Oreal’s “Simply Clean” shampoo is anything but. With several ingredients on our iffy list along with methylisothiazolinone, we can’t recommend it.

Ingredients

  • Water,
  • Coco-Betaine*,
  • Disodium Laureth Sulfosuccinate,
  • Sodium Cocoyl Isethionate,
  • Sodium Lauryl Sulfoacetate,
  • Sodium Lauroyl Sarcosinate,
  • Glycol Distearate,
  • Sodium Chloride,
  • Decyl Glucoside,
  • Sodium Hydroxide*,
  • Polyquaternium-10,
  • Amodimethicone,
  • PPG-5-CETETH-20,
  • Citric Acid,
  • Peg-55 Propylene Glycol Oleate,
  • Propylene Glycol*,
  • Carbomer,
  • Acrylates/Beheneth-25 Methacrylate Copolymer,
  • Ethylhexyl Salicylate,
  • Benzoic Acid,
  • Trideceth-6,
  • Salicylic Acid*,
  • Magnesium Nitrate,
  • Sodium Benzoate*,
  • Cetrimonium Chloride*,
  • Tetrasodium EDTA,
  • Methylchloroisothiazolinone*,
  • Rosemary Oil (Rosmarinus Officinalis Oil),
  • Magnesium Chloride,
  • Methylisothiazolinone*

The Best Natural Shampoo (49+ Products Ranked!) (103)

Michiru

Strengthening Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (104)

The Best Natural Shampoo (49+ Products Ranked!) (105)

Price: $14.99 ($1.67 per oz)

This shampoo from Michiru has chemical fragrance and some other ingredients we recommend avoiding. For this reason, we recommend avoiding it.

Ingredients

  • Water,
  • Sodium C14-16 Olefin Sulfonate,
  • Sodium Chloride,
  • Cocamidopropyl Betaine*,
  • Cocamidopropyl Hydroxysultaine,
  • Yoshino Cherry Leaf Extract (Prunus Yedoensis Leaf Extract),
  • Rice Germ Oil (Oryza Sativa Germ Oil),
  • Glycerin,
  • Coconut Oil (Cocos Nucifera Oil),
  • Panthenol,
  • Eucalyptus Leaf Oil (Eucalyptus Globulus Leaf Oil),
  • Tocopheryl Acetate*,
  • Borage Oil (Borago Officinalis Seed Oil),
  • Aloe (Aloe Barbadensis Leaf Juice),
  • Niacinamide,
  • Carbomer,
  • Fragrance,
  • Phenoxyethanol*,
  • Sodium Salicylate,
  • Zinc Pyrithione,
  • Guar Hydroxypropyltrimonium Chloride,
  • Polyquaternium-7,
  • Zinc Sulfate,
  • PEG-45M,
  • PPG-9,
  • Citric Acid,
  • Citronellol*,
  • Geraniol*,
  • Linalool*

The Best Natural Shampoo (49+ Products Ranked!) (106)

Sun Bum

Revitalizing Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (107)

The Best Natural Shampoo (49+ Products Ranked!) (108)

Price: $10.99 ($1.1 per oz)

Sun Bum is widely recognized for their sunscreens, but they also have shampoo and conditioner in their product lineup. However, similar to their sunscreen, we advise steering clear of their shampoo too. Due to the presence of a PEG ingredient and undisclosed chemical fragrances, you can find safer alternatives on the market.

Ingredients

  • Water,
  • Sodium Methyl Cocoyl Taurate,
  • Sodium Coco-Sulfate,
  • Coco-Betaine*,
  • Sodium Cocoyl Glutamate,
  • Phenoxyethanol*,
  • Fragrance,
  • Coconut Oil (Cocos Nucifera Oil),
  • Banana Flower Extract (Musa Sapientum Flower Extract),
  • Banana Leaf Extract (Musa Sapientum Leaf Extract),
  • Banana Peel Extract (Musa Sapientum Peel Extract),
  • Banana Pulp Extract (Musa Sapientum Pulp Extract),
  • Sunflower Seed Oil (Helianthus Annuus Seed Oil),
  • Hydrolyzed Quinoa,
  • Propylene Glycol*,
  • Cinnamidopropyltrimonium Chloride,
  • Sodium Chloride,
  • Peg-55 Propylene Glycol Oleate,
  • Guar Hydroxypropyltrimonium Chloride,
  • Lactic Acid*,
  • Butylene Glycol,
  • Iodopropynyl Butylcarbamate

The Best Natural Shampoo (49+ Products Ranked!) (109)

Garnier

Fructis Pure Clean Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (110)

The Best Natural Shampoo (49+ Products Ranked!) (111)

Price: $4.99 ($0.4 per oz)

Garnier’s “Pure Clean” shampoo doesn’t quite live up to its name.

We suggest steering clear of ingredients like Sodium Laureth Sulfate, synthetic fragrance, and PEG-60 castor oil. Rather than choosing this misleading product, go for one of the more reliable options on our list.

Ingredients

  • Water,
  • Sodium Laureth Sulfate,
  • Coco-Betaine*,
  • Glycerin,
  • Sodium Chloride,
  • Hexylene Glycol,
  • Polyquaternium-10,
  • Sodium Benzoate*,
  • Fragrance,
  • PEG-60 Hydrogenated Castor Oil,
  • Apple Extract (Pyrus Malus Extract),
  • Salicylic Acid*,
  • Aloe (Aloe Barbadensis Leaf Juice),
  • Linalool*,
  • Niacinamide,
  • Pyridoxine HCl,
  • Hexyl Cinnamal,
  • Citric Acid,
  • Sugar Cane Extract (Saccharum Officinarum Extract),
  • Sodium Acetate,
  • Hydroxypropyltrimonium Lemon Protein,
  • Isopropyl Alcohol,
  • Tocopherol,
  • Phenoxyethanol*,
  • Citrus,
  • Lemon Peel Extract (Citrus Limon Peel Extract),
  • Leuconostoc/Radish Root Ferment Filtrate,
  • Green or White Tea Leaf Extract (Camellia Sinensis Leaf Extract),
  • Potassium Sorbate,
  • Sodium Hydroxide*

The Best Natural Shampoo (49+ Products Ranked!) (112)

Herbal Essences

Sulfate-Free Shampoo with Jojoba Oil

The Best Natural Shampoo (49+ Products Ranked!) (113)

The Best Natural Shampoo (49+ Products Ranked!) (114)

Price: $5.99 ($0.44 per oz)

Herbal Essences falls short of clean with their greenwashing shampoo in their “bio:renew” line. They use an undisclosed fragrance mixture in their formulation, making us unable to recommend it.

Ingredients

  • Water,
  • Sodium Cocoyl Isethionate,
  • Lauramidopropyl Betaine,
  • Cocamidopropyl Betaine*,
  • Sodium Lauroyl Sarcosinate,
  • Fragrance,
  • Jojoba Seed Oil (Simmondsia Chinensis Seed Oil),
  • Aloe (Aloe Barbadensis Leaf Juice),
  • Histidine,
  • Sodium Benzoate*,
  • Polyquaternium-10,
  • Sodium Salicylate,
  • Sodium Citrate,
  • Citric Acid,
  • Tetrasodium EDTA

The Best Natural Shampoo (49+ Products Ranked!) (115)

OGX

Nourishing Coconut Milk Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (116)

The Best Natural Shampoo (49+ Products Ranked!) (117)

Price: $10.69 ($0.82 per oz)

OGX used to go by “Organix” until they were forced to change their name in 2013 after a class-action lawsuit. As you might expect, this shampoo has several ingredients we recommend avoiding, and therefore we cannot recommend it.

Ingredients

  • Water,
  • Sodium C14-16 Olefin Sulfonate,
  • Cocamidopropyl Betaine*,
  • Sodium Chloride,
  • Cocamidopropyl Hydroxysultaine,
  • PPG-2 Hydroxyethyl Coco/Isostearamide,
  • Acrylates Copolymer,
  • Coconut Oil (Cocos Nucifera Oil),
  • Hydrolyzed Milk Protein,
  • Albumen,
  • Amodimethicone,
  • Panthenol,
  • Sodium Cocoyl Isethionate,
  • Glycol Distearate,
  • Laureth-4,
  • Polyquaternium-6,
  • Polyquaternium-10,
  • Trideceth-12,
  • Cetrimonium Chloride*,
  • Guar Hydroxypropyltrimonium Chloride,
  • PEG-120 Methyl Glucose Dioleate,
  • Disodium EDTA,
  • Diazolidinyl Urea,
  • Iodopropynyl Butylcarbamate,
  • Fragrance

The Best Natural Shampoo (49+ Products Ranked!) (118)

Garnier

Whole Blends Honey Treasures Repairing Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (119)

The Best Natural Shampoo (49+ Products Ranked!) (120)

Price: $4.99 ($0.4 per oz)

Although this shampoo from Garnier is trying to appear “green” by declaring that the bottle is made from 100% recycled plastic, don’t be fooled.

With both SLS and SLES, along with chemical fragrance and several other iffy ingredients, we strongly recommend avoiding this greenwashing shampoo.

Ingredients

  • Water,
  • Sodium Laureth Sulfate,
  • Sodium Lauryl Sulfate*,
  • Cocamide MEA,
  • Glycol Distearate,
  • Sodium Chloride,
  • Fragrance,
  • Dimethicone,
  • Citric Acid,
  • PPG-5-CETETH-20,
  • Sodium Benzoate*,
  • Sodium Hydroxide*,
  • Coco-Betaine*,
  • Glycerin,
  • Salicylic Acid*,
  • Guar Hydroxypropyltrimonium Chloride,
  • Carbomer,
  • Honey,
  • Benzyl Alcohol*,
  • Coumarin*,
  • Limonene*,
  • Benzyl Salicylate*,
  • Argan Oil (Argania Spinosa Kernel Oil),
  • Beeswax (Cera Alba),
  • Caramel,
  • Jojoba Esters,
  • Fumaric Acid,
  • Sunflower Seed Wax (Helianthus Annuus Seed Wax),
  • Black Wattle Flower Wax (Acacia Decurrens Flower Wax),
  • Polyglycerin-3,
  • Yellow 5 (CI 19140)

The Best Natural Shampoo (49+ Products Ranked!) (121)

Shea Moisture

Raw Shea Butter Moisture Retention Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (122)

The Best Natural Shampoo (49+ Products Ranked!) (123)

Price: $11.99 ($0.92 per oz)

With undisclosed chemical fragrance, we can’t recommend this product from Shea Moisture.

Ingredients

  • Water,
  • Cocamidopropyl Betaine*,
  • Sodium Lauroyl Isethionate,
  • Glycerin,
  • Sodium Chloride,
  • Shea Butter (Butyrospermum Parkii Butter),
  • Argan Oil (Argania Spinosa Kernel Oil),
  • Giant Kelp Extract (Macrocystis Pyrifera Extract),
  • Stearamidopropyl Dimethylamine,
  • Polyquaternium-10,
  • Capryloyl Glycerin/Sebacic Acid Copolymer,
  • Diheptyl Succinate,
  • Coconut Acid,
  • Sodium Methyl Cocoyl Taurate,
  • Guar Hydroxypropyltrimonium Chloride,
  • Sodium Methyltaurate,
  • Lauric Acid,
  • Caprylic Acid,
  • Capric Acid,
  • Sodium Isethionate,
  • Stearamide AMP,
  • Sodium Acetate,
  • Glycol Stearate,
  • Citric Acid,
  • Sodium Phytate,
  • Sodium Benzoate*,
  • Potassium Sorbate,
  • Phenoxyethanol*,
  • Fragrance

The Best Natural Shampoo (49+ Products Ranked!) (124)

Carol's Daughter

Born To Repair Sulfate-Free Nourishing Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (125)

The Best Natural Shampoo (49+ Products Ranked!) (126)

Price: $13.99 ($1.27 per oz)

With both chemical fragrance and a few other ingredients on our iffy list, we can’t recommend this shampoo.

Ingredients

  • Water,
  • Sodium C14-16 Olefin Sulfonate,
  • Cocamidopropyl Betaine*,
  • Laureth-5 Carboxylic Acid,
  • Sodium Chloride,
  • Caprylyl/Capryl Glucoside,
  • Fragrance,
  • Peg-55 Propylene Glycol Oleate,
  • Propylene Glycol*,
  • Citric Acid,
  • Hexylene Glycol,
  • Sodium Benzoate*,
  • Potassium Hydroxide,
  • PEG-40 Hydrogenated Castor Oil,
  • Salicylic Acid*,
  • Polyquaternium-67,
  • Benzoic Acid,
  • Limonene*,
  • Linalool*,
  • Brazil Nut Seed Oil (Bertholletia Excelsa Seed Oil),
  • Shea Butter (Butyrospermum Parkii Butter),
  • Babassu Oil (Orbignya Oleifera Oil)

The Best Natural Shampoo (49+ Products Ranked!) (127)

Zotos Professional

Biotera Ultra Moisturizing Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (128)

The Best Natural Shampoo (49+ Products Ranked!) (129)

Price: $13 ($0.86 per oz)

This shampoo from Zotos Professional has a number of ingredients we recommend avoiding, including artificial fragrance, and Laureth-4. For these reasons, we can’t recommend it.

Ingredients

  • Water,
  • Sodium C14-16 Olefin Sulfonate,
  • Cocamidopropyl Hydroxysultaine,
  • Disodium Laureth Sulfosuccinate,
  • Ammonium Chloride,
  • Sodium Benzoate*,
  • Glycol Distearate,
  • Citric Acid,
  • Fragrance,
  • Cetrimonium Chloride*,
  • Laureth-4,
  • Polyquaternium-67,
  • Cocamidopropyl Betaine*,
  • Marula Seed Oil (Sclerocarya Birrea Seed Oil),
  • Sodium Gluconate,
  • Silicone Quaternium-16,
  • Coconut Oil (Cocos Nucifera Oil),
  • Propylene Glycol*,
  • Undeceth-11,
  • Coconut Extract (Cocos Nucifera Extract),
  • Butyloctanol,
  • Benzoic Acid,
  • Undeceth-5,
  • Sodium Acetate,
  • Lactobacillus Ferment,
  • Phenoxyethanol*,
  • Sodium Chloride,
  • Shea Butter (Butyrospermum Parkii Butter),
  • Ginseng Root Extract (Panax Ginseng Root Extract),
  • Isopropyl Alcohol,
  • Limonene*,
  • Coumarin*

The Best Natural Shampoo (49+ Products Ranked!) (130)

Eva NYC

Mane Magic 10-In-1 Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (131)

The Best Natural Shampoo (49+ Products Ranked!) (132)

Price: $13 ($1.48 per oz)

With several ingredients we don’t recommend (including undisclosed chemical fragrance) we cannot recommend this shampoo from Eva NYC.

Ingredients

  • Water,
  • Sodium Cocoyl Isethionate,
  • Cocamidopropyl Betaine*,
  • Glycerin,
  • Cocamidopropyl Hydroxysultaine,
  • Glycol Distearate,
  • Acrylates Copolymer,
  • Cocamide MIPA,
  • Argan Oil (Argania Spinosa Kernel Oil),
  • Hydrolyzed Baobab Seed Extract (Hydrolyzed Adansonia Digitata Seed Extract),
  • Hydrolyzed Vegetable Protein,
  • Polyquaternium-10,
  • Polyquaternium-7,
  • Polyester-11,
  • Guar Hydroxypropyltrimonium Chloride,
  • Tetrasodium Glutamate Diacetate,
  • Aminomethyl Propanol,
  • Potassium Sorbate,
  • Sodium Benzoate*,
  • Citric Acid,
  • Phenoxyethanol*,
  • Fragrance

The Best Natural Shampoo (49+ Products Ranked!) (133)

Kristin Ess

The One Signature Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (134)

The Best Natural Shampoo (49+ Products Ranked!) (135)

Price: $11 ($1.1 per oz)

This shampoo from Kristen Ess isn’t recommended because it contains many ingredients we recommend avoiding. From chemical fragrance (which is very strong—it’s the 3rd ingredient listed!) to methylisothiazolinone and BHT, we recommend avoiding this product.

Ingredients

  • Water,
  • Stearyl Alcohol,
  • Cetyl Alcohol,
  • Fragrance,
  • Behentrimonium Chloride*,
  • Chia Seed Oil (Salvia Hispanica Seed Oil),
  • Panthenol,
  • Cetearamidoethyldiethonium Succinoyl Hydrolyzed Pea Protein,
  • Hypneaceae Extract (Hypnea Musciformis Extract),
  • Algin,
  • Carrageenan,
  • Hydrolyzed Keratin,
  • Sargassum Weed Extract (Sargassum Filipendula Extract),
  • Chitosan,
  • Lychee Extract (Litchi Chinensis Pericarp Extract),
  • Red Mapleweed Extract (Gelidiella Acerosa Extract),
  • Bis-PEG-18 Methyl Ether Dimethyl Silane*,
  • Glycerin,
  • Cetrimonium Chloride*,
  • Isopropyl Alcohol,
  • Polyquaternium-37,
  • Guar Hydroxypropyltrimonium Chloride,
  • Propylene Glycol Dicaprylate/Dicaprate,
  • Silicone Quaternium-3,
  • Isopropyl Palmitate,
  • Myristyl Alcohol,
  • Caprylic/Capric Triglyceride,
  • Arachidyl Alcohol,
  • Trideceth-12,
  • PPG-1 Trideceth-6,
  • PEG-33,
  • Magnesium Nitrate,
  • Coco-Glucoside,
  • Xanthan Gum,
  • PEG-8 Dimethicone,
  • Acrylates/Stearyl Methacrylate Copolymer,
  • Citric Acid,
  • PEG-14,
  • Sodium Chloride,
  • Sorbitol,
  • Isopropyl Myristate,
  • Benzyl Alcohol*,
  • Methylchloroisothiazolinone*,
  • Sodium Benzoate*,
  • Sodium Hydroxide*,
  • Isopropyl Laurate,
  • Potassium Sorbate,
  • Methylisothiazolinone*,
  • BHT,
  • Magnesium Chloride,
  • Sorbitan Oleate,
  • Phenoxyethanol*,
  • Ethylhexylglycerin*

The Best Natural Shampoo (49+ Products Ranked!) (136)

Function of Beauty

Custom Straight Hair Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (137)

The Best Natural Shampoo (49+ Products Ranked!) (138)

Price: $27 ($1.69 per oz)

Function of Beauty offers custom haircare and is available at both Target and online. Unfortunately, their products leave a lot to be desired when it comes to ingredient safety. Because their shampoos have chemical fragrance, we cannot recommend the brand.

Ingredients

  • Water,
  • Sodium Lauroyl Methyl Isethionate,
  • Glycerin,
  • Sodium Methyl Cocoyl Taurate,
  • PEG-120 Methyl Glucose Dioleate,
  • Cocamidopropyl Hydroxysultaine,
  • Sodium Methyl Isethionate,
  • Coconut Juice (Cocos Nucifera Juice),
  • Lauric Acid,
  • Acrylates Crosspolymer-4,
  • Trisodium Ethylenediamine Disuccinate,
  • Glycol Distearate,
  • Phenoxyethanol*,
  • Propoxytetramethyl Piperidinyl Dimethicone,
  • Sodium Laurate,
  • Methyl Gluceth-10,
  • Caprylyl Glycol*,
  • Potassium Sorbate,
  • Polyquaternium-7,
  • Trideceth-6,
  • C11-15 Pareth-7,
  • Ethylhexylglycerin*,
  • Hexylene Glycol,
  • Guar Hydroxypropyltrimonium Chloride,
  • Hydroxypropyl Methylcellulose,
  • Sodium Chloride,
  • Sodium Benzoate*,
  • Sodium Benzotriazolyl Butylphenol Sulfonate,
  • Benzoic Acid,
  • Dehydroacetic Acid,
  • Citric Acid,
  • Fragrance,
  • Citral*,
  • Citronellol*,
  • Limonene*,
  • Linalool*,
  • Blue 1 (CI 42090),
  • Red 33 (CI 17200)

The Best Natural Shampoo (49+ Products Ranked!) (139)

Saltair

Moisture Bound Hydrating Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (140)

The Best Natural Shampoo (49+ Products Ranked!) (141)

Price: $12 ($0.86 per oz)

This popular TikTok brand looks modern, but we were disappointed to find that it not only contains artificial fragrance, but also several other iffy ingredients. We unfortunately have to recommend skipping Saltair’s shampoos.

Ingredients

  • Water,
  • Cocamidopropyl Betaine*,
  • Sodium Cocoyl Isethionate,
  • Fragrance,
  • Decyl Glucoside,
  • Abyssinian Kale Seed Oil (Crambe Abyssinica Seed Oil),
  • Souari Nut Fruit Oil (Caryocar Brasiliense Fruit Oil),
  • Pagodatree Flower Extract (Plumeria Acutifolia Flower Extract),
  • Sodium Lauroyl Sarcosinate,
  • Polyquaternium-7,
  • Panthenol,
  • PEG-150 Distearate,
  • Phenoxyethanol*,
  • Hydrolyzed Rice Protein,
  • Butylene Glycol,
  • Ethylhexylglycerin*,
  • Panthenyl Hydroxypropyl Steardimonium Chloride,
  • Fenugreek Seed Extract (Trigonella Foenum-Graecum Seed Extract),
  • Ivy Extract (Hedera Helix Extract),
  • Burdock Extract (Arctium Lappa Extract),
  • Ethyl Linoleate,
  • Ethyl Oleate,
  • Maltodextrin,
  • Hydrolyzed Gardenia Florida Extract,
  • Avocado Oil (Persea Gratissima Oil),
  • Sunflower Seed Oil (Helianthus Annuus Seed Oil),
  • Gardenia Fruit Extract (Gardenia Jasminoides Fruit Extract),
  • Squalane,
  • Tetrasodium Glutamate Diacetate,
  • Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate,
  • Tocopherol,
  • Citric Acid

The Best Natural Shampoo (49+ Products Ranked!) (142)

Love Beauty and Planet

Coconut Water & Mimosa Flower Volume and Bounty Thickening Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (143)

The Best Natural Shampoo (49+ Products Ranked!) (144)

Price: $6.99 ($0.52 per oz)

Love Beauty and Planet is featured on our list of greenwashing brands, and this shampoo is a good example of why.

It contains harsh sulfate SLS and undisclosed fragrance, two ingredients that we would recommend avoiding. For this reason, this product receives a rating of “Bad”.

Ingredients

  • Water,
  • Sodium Laureth Sulfate,
  • Cocamidopropyl Betaine*,
  • Sodium Chloride,
  • Perfume,
  • Sodium Benzoate*,
  • Citric Acid,
  • PPG-9,
  • Disodium EDTA,
  • Polyquaternium-10,
  • Coconut Oil (Cocos Nucifera Oil),
  • Glycerin,
  • Coconut Water (Cocos Nucifera Water),
  • Black Wattle Flower Extract (Acacia Decurrens Flower Extract),
  • Isopropyl Alcohol,
  • Sodium Acetate,
  • Sodium Hydroxide*,
  • Potassium Sorbate,
  • Tapioca Starch

Potential irritants: 3*

The Best Natural Shampoo (49+ Products Ranked!) (145)

Live Clean

Coconut Milk Moisturizing Shampoo

The Best Natural Shampoo (49+ Products Ranked!) (146)

The Best Natural Shampoo (49+ Products Ranked!) (147)

Price: $7.25 ($0.6 per oz)

While this shampoo has a good list of ingredients, it contains undisclosed fragrance. We were unable to determine if this fragrance is natural or chemical, and for this reason, we can’t recommend it.

Ingredients

  • Water,
  • Sodium Lauryl Sulfoacetate,
  • Cocamidopropyl Betaine*,
  • Sodium Methyl 2-Sulfolaurate,
  • Sodium Chloride,
  • Apricot Kernel Oil (Prunus Armeniaca Kernel Oil),
  • Coconut Oil (Cocos Nucifera Oil),
  • Organic Coconut Extract (Cocos Nucifera Extract),
  • Hydrolyzed Rice Protein,
  • Vitamin C (Ascorbic Acid),
  • Panthenol,
  • Tocopheryl Acetate*,
  • Disodium 2-Sulfolaurate,
  • Hydroxypropylmethylcellulose,
  • Glycol Distearate,
  • Glycerin,
  • Glyceryl Oleate,
  • Coco-Glucoside,
  • Glyceryl Stearate,
  • Potassium Sorbate,
  • Sodium Benzoate*,
  • Benzoic Acid,
  • Coumarin*,
  • Hexyl Cinnamal,
  • Linalool*,
  • Fragrance,
  • Citric Acid,
  • Sodium Hydroxide*

Potential irritants: 6*

Common Problems You Might Face With Natural Shampoos

When you switch from a conventional shampoo to a more natural and non-toxic alternative, you might not have the expected experience.

Let’s look at common issues you might face when making the leap to a natural shampoo.

Not Enough Lather

If you’re used to traditional shampoos that use SLS and SLES, you might be in for a surprise when you try a natural shampoo without these ingredients. SLS and SLES are lathering agents that can dry out the hair and scalp, so they’re not used in natural shampoos.

A common complaint people have with natural shampoos is that they don’t lather enough.

The amount of lather doesn’t correspond to how well the shampoo is working, though. Even if it seems like the shampoo isn’t lathering enough, it’s still cleaning the hair of dirt and debris.

For this reason, people using a natural shampoo for the first time tend to use too much product. As long as you’re scrubbing your hair properly, it’s cleaning it adequately, even if there isn’t a ton of lather.

Hair Feels More Greasy or Dry

When you switch to a natural shampoo, your hair might feel greasy or dry for the first weeks (or months).

Traditional shampoos are full of chemicals that strip the natural oils from the hair. This creates a cycle of stripping out oils, then using conditioner to add oils and moisture back to the hair.

Organic and natural shampoos don’t have these harsh stripping ingredients, so when switching to one for the first time, you might find that the hair feels—and looks—greasier and heavier than usual. This is because the body is still producing oils to balance out the stripping, and this will naturally make it feel greasier.

Over time, this will balance itself out, but be prepared to have your hair feel a little gross at first. If you stick it out, you’ll likely find that your hair is healthier and feels better than ever.

You Might Need To Try Multiple Natural Shampoos To Find Your Favorite

One of the unfortunate things about many non-toxic and clean alternatives is that not every product works well for everyone. And yes, this includes shampoos.

Because natural shampoos eschew harsh chemicals and instead use a mixture of naturally-derived alternatives, they can sometimes be hit-and-miss. It’s true: not all natural shampoos work well.

As with any personal care product, finding the right non-toxic shampoo for your hair type and needs might require some trial and error. Every person’s hair is unique, and what works for one individual may not work for another.

Natural Shampoos Can Be More Expensive

Natural shampoos can indeed carry a heftier price tag when compared to their conventional counterparts. While this might initially seem discouraging, it’s essential to consider the long-term benefits of investing in these healthier and eco-friendly alternatives.

Natural shampoos are crafted with a carefully curated blend of gentle, plant-based ingredients that nourish and protect your hair without causing harm to your scalp or overall health.

By opting for these high-quality products, you’re investing in the well-being of your hair and your entire body.

Over time, the use of natural shampoos can lead to stronger, healthier hair that requires less maintenance, ultimately saving you money on additional hair care products and treatments.

Tips for a Seamless Transition to Clean Shampoo

Embarking on a journey towards clean shampoo might seem daunting at first, but with the right guidance and a dash of patience, you’ll soon reap the rewards of healthier hair and a happier planet. To help you gracefully navigate this change, we’ve compiled some friendly tips that will make your transition smoother and more enjoyable.

1. Take it One Step at a Time

Ditching your conventional shampoo overnight can be overwhelming for you and your hair. Instead, ease into the world of clean shampoo by alternating between your old and new shampoo. Gradually increasing the use of clean shampoo allows your hair and scalp to acclimate gently, ensuring a stress-free experience.

2. Give Your Hair a Fresh Start

Before diving headfirst into clean shampoo, detoxing your hair and eliminating any lingering product buildup is a great idea. Opt for natural detox options like apple cider vinegar rinses or baking soda cleanses, or try a gentle, sulfate-free clarifying shampoo. Giving your hair a fresh start will set the stage for a more harmonious transition.

3. Discover Your Unique Haircare Recipe

Clean shampoos come in a delightful variety of formulations and ingredients, so take this opportunity to explore and find the perfect match for your hair type. Don’t be afraid to experiment with different clean shampoos, wash frequencies, and complementary hair care products like conditioners or hair masks. The key is to listen to your hair and tailor a routine that feels just right.

4. Embrace the Journey with Patience and Positivity

The road to clean shampoo may have a few bumps, such as temporary greasiness or dryness, but remember that it’s all part of the process. Stay patient, consistent, and maintain a positive outlook, knowing that soon enough, you’ll see the remarkable improvements in your hair’s health and appearance.

The Best Natural Shampoo (49+ Products Ranked!) (2024)

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